M.A.C names Riri the newest Viva Glam spokesperson

Viva Glam is one of the most iconic MAC products. Since 1994, sales of Viva Glam lipsticks have raised over $250 million for HIV/AIDS programs. MAC writes of its Viva Glam lipstick and MAC AIDS Fund, “It all started with VIVA GLAM lipstick; the bullet in passionate red that was the shot heard round the world, the first lipstick created to directly confront and raise money and awareness for AIDS at a time when the pandemic dramatically affected the fashion makeup communities, and was great stigmatized as a gay disease. With 100 percent of the proceeds of every VIVA GLAM product going directly to men, women and children affected by HIV/AIDS, it was an unprecedented move.The original spokesperson was none other than RuPaul, and over the years artists such as Elton John, Debbie Harry, Eve, Boy George, Chloë Sevigny, Cyndi Lauper, Pamela Anderson, Fergie and kd Lang.and Lady Gaga have all lent their names to the charitable cause. The most recent spokespeople include Ricky Martin and Nicki Minaj. Next in line: Minaj’s friend and MAC collaborator Rihanna. To continue reading, click the link http://www.phatgirlfresh.com/#!health-and-beauty/c1pz